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Munson -> RE: H-D VR 1000 (8/2/2007 12:56:48 PM)
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If Harley goes all out to build a sport bike, and it stinks, they've damaged their brand. Better to leave it to Buell. The risk doesn't seem worth the reward. The sportbike field is intensely competitive, with huge R&D expenses, two-year product cycles, and low profit margins. For the kinds of bikes Harley builds now, there really isn't any competition. If you want a Hog, a metric cruiser won't do. They're really just competing with themselves, having to do just enough to get their current riders to want to upgrade to a newer model, and make an entry-level bike that's decent and affordable enough to get new riders into the family. Besides, they make most of their money licensing t-shirts and belk buckles anyway.
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